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ArticlesBase: Scent Marketing creates Greater Product Interest and Boosts Sales

4/5/2008

 

 

Scent Marketing creates Greater Product Interest and Boosts Sales

 

Scent marketing is becoming an incredible tool as brands conceive the role scent plays in connecting with customers on an emotional level.

It's most effective when combined with other sensory triggers, such as the use of lighting, sound and luxurious surroundings combine to create a mood.

 Where 100% pure essential oils are used for olfactory marketing, it delivers added health benefits through the anti-bacterial properties of essential oils.


The power of Scent Marketing has valuable impacts:

  • Boosts Sales
  • Impress your customers
  • Differentiates you from your competitors
  • Enhances your brand' and ensures that you are, remembered
  • Increases your staff's productivity and substantially being
  • Triggers positive emotional memories amongst your customers
  • Achieves high impact product promotion at the point of purchase

 

When using scent marketing, it is proven that:

  • 15,9 % increase of the stay in time
  • 14,8 % increase of desire to shop
  •   6,0 % increase of the turnover

 

Using practiced and proven olfactory marketing techniques, crapper help you to connect your customers to your brand.

Using uniquely created scents for marketing purpose ensures that your customers enjoy your products and services spend more time and money exclusive your retail space, remember you, and return time and time again.

In short, Scent marketing, combined with cutting edge scent design and diffusing technologies means that the possibilities are endless!

Proven surveys :

·      Nike found that people in scented room were 84% more likely to purchase Nike sneakers than those in an odour-free room.

           And they were also willing to pay $10.33 more.

 

·      A study of Las Vegas slot players showed they spent 45% more in a scented environment than those in an unscented one.

 

·      A vanilla perfume was used in NYC' Memorial Sloan Kettering Cancer Centre to turn anxiety in patients before MRIs' and it worked.

 

·      The diffusion of lavender during breaks at work has been found to prevent the deterioration of work performance.